Here's a set of tips about how to gain increased website traffic by optimizing each content page on your site for the search engines.
This is a nice, logical process; and here you can find out how to create a page that is focused on one keyword, including the "wheres" and "hows" of putting your keyword in strategic places on your page.
This isn't rocket science. Write one page about a specific topic; put lots of information on the page, using your keyword where appropriate - and then simply tweak as described below.
Soon you'll be writing optimized pages without even having to think about it!
OK - let's start:
Create pages focused on one keyword
I've discussed planning your pages around keywords, site navigation and linking between pages on my page about how to improve search engine ranks. There are lots of ideas on how to plan your site effectively right from the start on that page.
Include your page keyword in the following places
For each keyword focused page you build, you can include your page's keyword in strategic places - I've tried to include this page's keyword - "increased website traffic" - in all of them! So - where can that keyword go?
In the title of the page This is important. Search engines look very carefully at the title of the page, because this is what will feature first if your page appears on a search engine's results page. Humans will also look at the title, and decide whether to click it. So write it carefully.
In the META tags for "keywords" and "description". When building a page, you can include a meta tag that informs search engines of the keyword, or keywords, for your page. Use a few, carefully chosen and relevant keywords. Don't put hundreds of possible words. I tend to use just one or two keywords. The keywords you include in your META tag won't appear on the search engine results pages or on the webpage your visitor sees.
The META description of your page does appear on the search engine results page, just under the title. So again, keep it informative - and include your keyword within the description. The description won't appear on your webpage - unless, like me, you use the headline and first sentence or so of your page as your description!
In the main headline of your page. As you can see, I have included "increased website traffic" in the title of this page. You can also include it in another, smaller headline on the page - or try putting it in bold font, as I have done rather naughtily in this paragraph...
At the beginning of your page. Weave your keyword into the introductory paragraph, near the beginning.
In a text link. You can use the keyword as anchor text - the text that people click on to go to another page. It's much better to use good keywords in the anchor text than telling people to "Click here!"
Scattered thoughout your page's content. I try to include my page's keyword naturally thoughout the page, every couple of paragraphs or so. This part of page optimization is known as keyword density - but there is no fixed formula. You don't need to have your keywords appearing a certain number of times within a certain length of page - just where it makes sense.
And you don't want to include your keyword so many times that the search engines get suspicious.
Near the end of your page's content You can include your page's keyword within a concluding paragraph or link.
So with that last tip in mind, here's wishing you increased website traffic as a result of using these tips!
