Organic optimization is all about giving the search engines lots of clues as to the subject matter of your site, and convincing them that your pages are relevant and interesting.
All done in a natural, ethical way, of course - no tricks.
Organic SEO is cool!
In the same way that we are all becoming more health conscious and greenhouse-effect-aware, the tide is turning on "black hat" tricks to fool the search engines into thinking certain websites are packed full of good info (and ranking them high) - when they're not.
Organic search engine optimization is now really coming into its own - and it's easy to do if you've got a good site with lots of content.
We're all sick of sites we find on search engine results pages that are chock-full of dated article snippets, bits of RSS feeds or just a load of gobbledygook.
These sites aren't only irrelevant to what surfers are looking for; they're taking up some top positions where our own sites should be! But the search engines are becoming more and more intelligent - it's only a matter of time until such sites fall into a deep dark hole...
We live in hope!
The thing is, without a little organic optimization, the search engines might not know whether your site belongs to the gobbledygook bin or not. Give them a nudge in the right direction, and include some organics in your website building!
Organic optimization tips
For each page on your site
focus on a specific keyword
use your keyword in the title, meta tags, page headline, the start of your page's article and throughout your text - as well as in a link
fill your page with relevant content
plan your pages so that they are logically organized and linked together to create fluid navigation
develop a natural, useful links campaign to get links from other sites pointing to pages on your site.
All of these methods will stand you in good stead. Here's more info all about
Organic optimization means keeping things real. Work with the search engines, not against them. And don't forget - above all, create great content for your visitors. Even if you mess up the keyword thing now and again, or you forget you were organic and go back to the E numbers... great content will probably win the day for you anyway.