If you're stuck for web page content inspiration, these ideas should get you off to a roaring start!
It happens to us all; one moment you're pounding out pages like there's no tomorrow, the next your brain is empty and the relationship between your fingers and the keyboard is at an all-time low.
Chin up.
I'm sure you'll find at least one web content idea that you can get started on today. Let's go...
Different styles of web page content
These ideas are for information, text-based articles. Whether your site is about gardening, astronomy, football or food, you'll find that you can present info on your topic in a wide variety of ways.
1. Problem Solvers
These are pages that offer a solution, giving tips and how-tos.
Giving answers to questions such as
how
what
where
why
when...
or who
about a topic provides you with an opportunity to fill your page with good, keyword rich content.
You could present your information as a 1-2-3 list (see below), a little like this page, or as a series of questions and answers, a little like a FAQ - you don't have to call it that, but many visitors do like FAQ pages.
Or write a "problem page" with actual or imagined mini "letters" from readers, with their suggested solutions - possibly by an expert. This could be serious, as in the type provided on health websites, or humorous if your site is geared towards entertainment. Invent an expert to answer the questions posed... "Dear Audrey" or "Ask the Love Doctor" are phrases that come to mind!
Of course, if your visitors contact you with various questions, you could always ask them if you could feature their question along with your answer on a page.
And if you start getting quite a few queries, it's worth putting a dedicated page on your site to invite visitors to ask away - this will create great natural content for your site, written by your visitors!
2. Reviews
Web page content made up of reviews could contain five or six sensibly sized sections of information, detail and opinion without making your brain hurt too much.
Reviews don't just have to cover hard goods such as washing machines or books. You could write a review of leisure facilities in your area, celebrity hairstyles, or recipes.
You could even review websites in your field of interest; this would be one way of giving quality out-going links which search engines like to see, and which your readers will find useful. A good resource page like this may well get bookmarked and re-visited.
3. News/Gossip Column
Newsy items can be of interest to your audience; it depends on your niche. You could add this as an item in your blog if you have one, or set aside a dedicated page called something like "Hot off the Press" or "Hot Gossip."
Fresh content added frequently to this kind of web page content keeps your visitors checking back and the search engines happy.
4. Lists
You can base a page on a list. Don't just write a long list though - add some explanation at the start and end of the page, as well as further info for each item if that is appropriate. Sometimes all people want is a list - nothing else. Use your judgement.
5. Interviews
Top celebrities are not necessary here. Interviews with people involved in your industry, or even friends and relatives can contribute tips or experience.
It's great if you can show a picture of the person being interviewed alongside the text - this adds credibility to the interview text, and gives that extra point of interest to a page.
6. Predictions
Horoscopes might have their place on some sites, but here I'm thinking of a set of predictions about next year's top fashion trends, children's toys or sports champions.
Add more content to the page when you can update your readers with what actually happened.
7. Case Studies
Provide examples of people who have faced a problem and solved it in some way - always related to your topic, of course. Make sure you include lots of tips and useful information that your visitors can learn from: they're not just after reassurance that there is a solution - they want to feel there is something concrete they can do about it.
8. Seasonal articles
Web page content devoted to festive occasions or seasonal crazes can provide your visitors with a different angle to your topic.
For example, spring might be the ideal time to suggest household cleaning tips, DIY checklists or a mini guide to getting your garden looking good. You get the idea.
9. Strange but True
People are fascinated by the weird and wonderful. What kind of whacky facts about your site's theme could you find?
10. Jokes/Funny Stories
This won't be appropriate to many sites, but for others, a joke section or a page featuring it-seems-funny-now-but-it-wasn't-then experiences can be very popular.
11. Quizzes
Quizzes can spice up a topic. They can be factual "Do You Knows" or self-analysis, personality type quizzes such as "Are You Happy?" or "Is Marriage Right for You?" You can give answers or feedback on yet another content page.
12. Competitions
Running a competition can attract good website traffic and provide you with a content page that can continue to serve you well after the comp has finished.
The prize can be quite modest - a pen or a book - or make things simple and offer an ebook. You can write some web page content about a particular topic, and pose a few questions at the bottom - or just ask one question if you want to keep things really easy. Many surfers don't have time to spend reading complicated questions and checking boxes.
Once the comp is over, you can announce the winner on that page, and keep the content.
Mix and match web page content
You could use one of the ideas above for a whole page; or implement the idea in a side column, sidebar or box. For example:
a page featuring an interview with someone who has bought property abroad could include a column or box with a "Fact File" about the country specified, or with a bulleted list of things to consider or to avoid when buying property in another country.
a seasonal article about Christmas traditions can be spiced up with a Christmas quiz or "Did You Know?" box, as well as a short one-paragraph review of the hottest kids' toy this year.
a prediction page talking about the future of the Internet might contain a sidebar with a quote from an expert.
So - plenty of ideas for web page content! Take a look around your site and see what ideas hit you. Where could you put a review? How could a how-to add more explanation to a topic to help your visitors? Can you pick out a seasonal slant for one area of your site? Use your imagination!